Mountain Dew case analysis free essay sample

PepsiCo, Inc. is among the most successful consumer products companies in the world, with 1999 revenues of over $20 billion and 116,000 employees. â€Å"Do the Dew!† This was a long time tag line for the Mountain Dew brand. In 1995 marketing managers for Mountain Dew realized the tag line had lost consumer interests, understanding this they changed the direction of the creative. Some of PepsiCos brand names are 100 years old, but the corporation is relatively young. PepsiCos success is the result of superior products, high standards of performance, distinctive competitive strategies and the high integrity of their people. PepsiCo decided that in 2000 Mountain Dew would be featured during the Super Bowl rather than Pepsi. PepsiCo management had learned that selecting the right creative was one of the most critical decisions they made in terms of impact on sales and profits. Mountain Dew had carried PepsiCo’s soft drink revenues during the 1990s as cola brands struggled. We will write a custom essay sample on Mountain Dew case analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page STATEMENT OF THE PROBLEM: The problem that the company appears to be facing is how to keep their current campaign â€Å"Do the Dew† working to build on their brand image. Also Mountain Dew had to stay competitive with other caffeinated and sugary energy drinks and non-carbonated drinks. OBJECTIVES: To sustain the â€Å"Do the Dew† campaign To cater to the threat of non-carbonated soft drinks competitors. SWOT ANALYSIS: STRENGTH: PepsiCo’s became the largest carbonated drink at retail PepsiCo’s top marketing executives routinely relied upon to help guide branding decisions. WEAKNESSES: Mountain Dew was becoming less of a niche brand OPPORTUNITIES: Mountain Dew’s national media plan focused on a younger audience. THREATS: Many competitors Lack knowledge on the ads presented ALTERNATIVE COURSES OF ACTION ACA 1: Additional one month to time frame of viewing the ad in commercials Advantages: Consumers will better comprehend More exposure Disadvantages: Might be boring More competitors ACA 2: Choosing Cheetah, Dew or Die and Showstopper concepts Advantages: More interest is given to rival’s consumers Disadvantages: Might be boring Recommendation: ACA 1, which is having an additional one month to time frame of viewing the ad in commercials, is highly recommended for it give the viewer a better comprehension of the ad and of what the ad is telling. Also, the consumers  will surely remember the ad when it is presented all time in commercials. ACTION PLAN: TIME FRAME ACTIVITY PERSON RESPONSIBLE Month of February Sponsorship of fun-run where contestants wears t-shirt with the â€Å"Do the Dew† statement Scott Moffitt (Marketing Director, Mountain Dew) Month of July Organize a huge party where free mountain dew products are provided exclusively to the following people who attends Scott Moffitt (Marketing Director, Mountain Dew)

D Caries essays

D Caries essays Caries have been a constant nuisance to humans, decaying teeth can become a major problem for those affected. It is certainly not the oldest pathology, nor the one of the greatest prevalence throughout humankind, but the information that can be extrapolate from such pathologies is great. The aim of this paper is to outline the pathology of caries and the influence that these have had on the human populations affected. Caries or caries dentium is the common name for tooth decay. It is a local disease, which is characterized by an irreversible and permanent destruction of the tooth hard tissue, enamel. Thus spreads the destruction to the rest of the tooth and, and possibly leading to tooth loss and possibly infections in other areas, more specifically through the maxillary or mandibular areas. Also I have included some other defects that are import and not only to the observation of caries but overall pathologies and their implications for the individuals affected. In this paper I will attempt to outline the causes of this disease and some of the numerous factors that cause it, as many have a hand in the process. Also I will show how these changes were brought about and how these affected the individuals with caries. To begin I will introduce the reader he to other defects that affect the same area and should be considered when any analysis of the area is to be understood. Any disturbance, such as severe infection can disrupt enamel formation. That disruption of enamel formation will leave an enduring record as a disorientation of enamel prisms. Because the human dental growth sequence is known, the age at which the enamel disturbance occurred can be determined from the location of the disturbance within the enamel. A standard chart for dental development can be consulted for this purpose. There is extensive literature (now in excess of 500 articles) on the epidemiology and etiology of enamel defects. Many of which have been...

Causes and Effects of Post Traumatic Stress Disorder

Posttraumatic Stress Disorder (PTSD) Posttraumatic stress disorder is an anxiety disorder caused by exposure to a trauma event. When the body feels that it is in danger, it responds to flying or fighting reactions designed to protect people from harm. When the body faces horror, functions such as memory, emotions, thinking, etc. are currently not important and are turned off. This allows the body to concentrate on adding stress hormones to increase heart rate, blood movement to the muscles and in the case of injury in combating infections and bleeding (National Alliance on Mental Health Website, 2014). Post traumatic stress disorder, that is exactly that. The first response to this disease would be the pressure for over-application and trauma experience. Kay Jankowsi (2010) said posttraumatic stress disorder (PTSD) can be traced back to ancient times. History Medical literature literature began with civil war, where PTSD-like disease was called Dakosta syndrome (Jankowsi 2010). Janko wsi (2010) argues that Posttraumatic Stress Disorder (PTSD) is a mental disorder that may occur after experiencing or witnessing a life-threatening event (gospelassemblyfree.com). Post-traumatic stress disorder post-traumatic stress disorder is a mental illness that people remember repetitiously or have a dream of a terrible experience (post traumatic stress disorder 710). The explanation of post traumatic stress disorder mainly focuses on the way in which psychological trauma experience is affected. When a person is facing an overwhelming trauma, the brain can not handle information or emotion correctly (Cohen Web). Post traumatic stress disorder changes the body's response to stress. Hundreds of different types of psychiatric disorders, fourth edition are posted in the mental disorder diagnosis and statistics handbook. (DSM - IV) One of them is called post - traumatic stress disorder (PTSD). According to this study post-traumatic injuries usually experienced and witnessed life-thr eatening events such as military attacks, natural disasters, terrorist attacks, serious accidents and rape, and other violent personal attacks It will occur later (Harvard Women 's Health Watch, 2005). Causes and Effects of Post Traumatic Stress Disorder Posttraumatic Stress Disorder (PTSD) Posttraumatic stress disorder is an anxiety disorder caused by exposure to a trauma event. When the body feels that it is in danger, it responds to flying or fighting reactions designed to protect people from harm. When the body faces horror, functions such as memory, emotions, thinking, etc. are currently not important and are turned off. This allows the body to concentrate on adding stress hormones to increase heart rate, blood movement to the muscles and in the case of injury in combating infections and bleeding (National Alliance on Mental Health Website, 2014). Post traumatic stress disorder, that is exactly that. The first response to this disease would be the pressure for over-application and trauma experience. Kay Jankowsi (2010) said posttraumatic stress disorder (PTSD) can be traced back to ancient times. History Medical literature literature began with civil war, where PTSD-like disease was called Dakosta syndrome (Jankowsi 2010). Janko wsi (2010) argues that Posttraumatic Stress Disorder (PTSD) is a mental disorder that may occur after experiencing or witnessing a life-threatening event (gospelassemblyfree.com). Post-traumatic stress disorder post-traumatic stress disorder is a mental illness that people remember repetitiously or have a dream of a terrible experience (post traumatic stress disorder 710). The explanation of post traumatic stress disorder mainly focuses on the way in which psychological trauma experience is affected. When a person is facing an overwhelming trauma, the brain can not handle information or emotion correctly (Cohen Web). Post traumatic stress disorder changes the body's response to stress. Hundreds of different types of psychiatric disorders, fourth edition are posted in the mental disorder diagnosis and statistics handbook. (DSM - IV) One of them is called post - traumatic stress disorder (PTSD). According to this study post-traumatic injuries usually experienced and witnessed life-thr eatening events such as military attacks, natural disasters, terrorist attacks, serious accidents and rape, and other violent personal attacks It will occur later (Harvard Women 's Health Watch, 2005).

Lost in Translation Essay Example | Topics and Well Written Essays - 500 words

Lost in Translation - Essay Example In the excerpt provided, Hoffman describes her journey from Europe to North America, the influx of emotions and the kind of experience it was. She puts into perspective what she gained, what she lost, her regrets and her way forward from there. She felt traumatized at the plight of leaving behind her place of childhood and was over-whelmed with an influx of deep emotions as she stood on the deck of her boat. As claimed in the text â€Å" †¦.I feel that my life is ending†¦and I want to break out, run back, run toward similar excitement, the waving hands, the exclamations. We cant be leaving all this behind† She felt that a very crucial chapter of her life and of her own existence is being taken away from her, is slipping from her hands and she is in no mood to let it slip. No matter how traumatic her experience was in Cracrow, she yet holds the streets of her childhood, her friends and all her memories very dear to her. As put in the expert regarding her feelings on e migration ..† It’s a notion of such crushing, definitive finality that to me it might as well mean the end of the world. â€Å" She felt nostalgia engulfing as if the last moments of the best of her life went flashing past by her as the Polish national anthem was played before the ship left. That must have been a very engaging moment for her. She not only had to counter the feeling of leaving behind a very important part of her life but had to suffice it with the feeling of sadness and longiness.

The Melody of the Nightingale - an Existential Pathway for Finding Essay

The Melody of the Nightingale - an Existential Pathway for Finding Peace - Essay Example With that said, a close look will be taken into John Keats’ â€Å"Ode to a Nightingale† to highlight his version of transcendent beauty and define how he struck out against the oppression of the aristocracy. The wind blows softly in the distance, rustling autumn leaves across the dirt path. Small, broken branches are strewn about, as if from a recent storm, but the dirt is dry and blows little dust tunnels at the slightest provocation. In eight stanzas, the â€Å"Ode to a Nightingale† by John Keats sets a reader up in this little moment in time to exhibit the pristine beauty of the nightingale in contrast with the harsh reality of his world. Using the power of poetry, Keats is able to become one with the nightingale, to cast off his world of death and despair and enjoy the beauty of the melody for its enchanting quality of escape. In fact, the very â€Å"act of writing the poem has already allowed him to join the nightingale† (Minahan 173). But, by the fin al stanza, his imagination is such that he is struck by a newfound despair when the object of his words takes flight and leaves him. To understand the speaker of the poem’s true despair and the beauty he finds from the melody of the nightingale, an explication will be taken into the words of Keats’ poem as he takes his reader on an emotional journey while highlighting the enchanting power that nature has in enabling the foundation of inner peace. It’s painful, so beautiful a melody that the speaker of the poem is struck by a profound pang upon hearing the nightingale’s song. It’s as though he is experiencing a â€Å"drowsy numbness [that] pains/[his] sense† (lines 1-2). He compares the sound to drinking hemlock (line 2) or taking opiates (line 3) and gives his reader a vision of him staring up at the beautiful nightingale, cursing it for its unendurable ability to be outside his current reality and at peace in some transcendent dimension. By the middle of the stanza, the speaker of the poem is studying the nightingale with solicitous eyes, noting that it must be through â€Å"some melodious plot† (line 8) that the aria can achieve such divine beauty. For the speaker, such a carefree attitude seems an impossibility—an incongruous aspect shining inconceivably in a futile and oppressive world. By the second stanza, the speaker is searching for an intoxicant to escape into the world of the nightingale and enjoy a similar untroubled life. He calls for a â€Å"beaker full of the warm South† (line 15) to immerse himself in a figurative and literal sense, into the song of the nightingale. His mind lingers over the â€Å"beaded bubbles winking at the brim† (line 17) that he could become one with nature, allowing him to â€Å"fade away into the forest dim† (line 20). In the third stanza, he is taken over by the promise of his intoxicant, waiting to leave behind â€Å"what thou among the leaves has never known† (line 22). In words tainted by despair, he defines this world as one full of sorrow and strife, with â€Å"weariness†¦fever†¦and fret† (line 23), one in which man endures the suffering of illness, hardship, and worry until, in the end, his life culminates in a thankless death. It is a world that beauty cannot even see, where the nightingale â€Å"cannot keep her lustrous eyes† (line 29). It is a world only glimpsed through the melodious chimes of the

Employees Motivation Essay -- GCSE Business Marketing Coursework

Employees Motivation A business seeks profit by provided customers with goods and services (Schoell, et al 15). There are various types of businesses that differ according to their ownership. The three basic forms of private ownership businesses are the sole proprietorship (i.e. sole trader), partnership, and corporation (Schoell, et al 132). The type of ownership that a business organization would apply is dependent on the owner's financial status and objectives. Apart from the different types of ownerships, there are various styles of management and leadership. The organization's management and leadership style has a great effect on the working environment and the employees' motivation. The development of an optimal leadership style and managerial skills that is the most appropriate to an organization is crucial, having a major effect on its life span. The working environment affects the employees' motivation, which in turn influences the overall progress and well being of the organization. A ccording to a management consultant, called Peter Economy, "It all comes down to keeping employees enthusiastic and energized," which is accomplished by developing a leadership style that would endorse the ideal environment in the business firm (Buchanan 1). A Manager's leadership style contributes directly to the subordinates' motivation and work satisfaction, and the work progress in the organization. There are two types of leadership styles, one that is task-oriented and the other that is employee-oriented. A manager with a task-oriented style will have work results as his biggest concerns; and therefore, he will develop rigid regulations that would lead the subordinates into working their tasks, exactly as he taught them, to reach his desired results. On the other hand, the manager with an employee-oriented manner will be concerned with the employees' condition. This manager's objective is to boost the employees' self-esteem and persuade them on working together to help him in decision-making and on ways to solve problems. However, not all leaders develop a style that is an absolute task-oriented or employee-oriented, their style is consisted of different characteristics from each styles. Hence a manager would be referred to as a more task-oriented or a more employee-oriented, rather than solely describing him as either one (Schoell, et al... ...level needs. As these needs are satisfied, one pursues the safety needs. The safety needs are the needs for security, the protection from deprivation and from danger. The social needs come after the fist two needs have been met. They are the needs for affection, friendship and companionship. Once these levels of needs are satisfied, one seeks for recognition so as to satisfy his ego needs. Self-actualization needs are at the highest level of the hierarchy, the hardest to reach, and never completely achieved (Schoell, et al 293-4). Herzberg's two-factor theory is a further step of Maslow's theory. Fredrick Herzberg, who is also a psychologist, divided Maslow's hierarchy of needs into two sets of needs, a higher-level set of needs and a lower-level set of needs. He named the hygienes to be the incentive factors that would satisfy the lower set of needs (Schoell, et al 294). They are factors in the working environment itself, such as the working conditions, regulations, interpersonal relations, pay, and supervision. For example, (Bovee, et al 443). However, the incentives that would fulfill the higher-level of needs are called the motivators (Schoell, et al 294).

Differences in People’s Perception of Reality in the Context of A Streetcar Named Desire by Tennessee Williams

The inadequacy of humans' ability to discern what is real amid complex situations is a factor that forces people to have different meanings and views on all things existing. Heightened by people's internal and external conflicts, the different perspectives of reality are proven to be an unconquerable source of conflict in the society. The differences in people's perception of reality transcend beyond the definition of a systemic psycho-social problem because such differences include opposing value systems, institutionalized beliefs, social ethical codes and the omnipresent patriarchal ideology in the socieities.Such differences are all seen in gender issues as men have their own vision of reality built with their ethical and moral constructs in which women are of inferior status. One insightful literature that exposes the differences in people's perception of reality as a major source of conflict is the book titled A Streetcar Named Desire written by Tennessee Williams. This book is a reflection of how patriarchy remains dominant in the struggle against people's incapacity to discern what is real. This book reveals the uncertainty of destiny and failure to cope with complex situations.The female characters in the story, Blanche and Stella are passionate women who are controlled by their external and internal conflicts. These conflicts overshadow their strong desire for love and freedom making them vulnerable and susceptible to harsh attacks from the patriarchal society. The external conflicts that overpower the life of Blanche are a valuable factors that give great contradictions to her. Economic background is one external conflict inherent in the character of Blanche. Even though she has noble features embedded in her personality, and a lofty social background, her destiny is doomed from the very beginning.This is because she is ignorant about how complex and cruel life can be amid wealth and luxury. As Belle Reve, the family mansion has been traded in exchang e for the epic fornications of their grandfathers, uncles, and their father, Blanche goes to Stella's refuge to start a new life but is failed to do so (Tennessee 2004). Her shift from high social status becomes her external conflict that weakens her against the male characters, the domineering Stanley and Mitch. She lives under the pressure of a failed status and failed marriage and the social rules in which Stanley is the tyrant.Living with Stella, Blanche fails to see the â€Å"reality† of the world that contrasts with her beautiful and luxurious dreams. Blanche fails to overcome the cruelity of the real world because she has covered her eyes with horror, uneasiness, revenge and frustration. She never find a way to face the truth head on and all the she does is to take a detour and away from the world that she does not expect. The inner conflict existing in Blanche include her sexual involvement with strangers as the embodiment of her irrational indulgence for sex and cari ng for a lonely heart.The satisfactions of her desire has been the main context of her living and she will take no initiatives to suppress it. She makes her own reality by committing to take her passion to life while neglecting ethical standards and moral values. Her untamed tongue is a reflection that she would not take any negation and considerations when it comes to her desire. As for Stella, she fails to see the cruelty of her husband because her eyes are pointed only to one direction and one belief: that her man cannot do such a thing because of love and commitment. Stella's external conflict is her marriage to her husband.She cannot face the harsh truth because she defines her marriage as fidelity and righteousness alone. She is blinded by her love and cannot see the several dimensions surrounding marriage such as lust. Another conflict in Stella's character is her economic role of making her own living (Tennessee 2004). Stella is so consumed with making money and establishing her own life that she forgets to be sensitive to the needs of her significant others. All that she cares for is her marriage and moneymaking. Stella's one vision of reality reflects a peaceful and successful marriage with Stanley whom she loves most and loves her faithfully in return.Her reality is built within the constructs of society's ethical and moral standards. Her whole life is controlled by fantasy to which she creates an unbreakable bond. The male characters in the story Mitch and Stanley represent life's antagonistic feature that human beings tend to negate or consider as unreal. As the antagonists, they are the object of the assumption that conflicts arise when humans fail to recognize cruelty as part of llife's reality. The imperfection of the two characters substantiate the fact that Stella and Blanche are blinded by their illusions, fantasies and fulfillment of their desires.Stanley and Mitch bring the illusion of the female characters into fierce confrontation with t he cruel reality. Mitch and Stanley also represent the dominance of patriarchy in conflicts. They have the edge in the conflict because they fulfill the illusion and dreams of Stella and Blanche while at the same time make up the cruel reality of the female characters' lives. Mitch and Stanley are the unconquerable force that lead to the external and internal conflicts of the female characters. Stella and Blanche tend to establish that men are solely owned by their worlds of dreams instead of considering them as objects of life's reality.The differences in people's perceptions of reality are determined by their external and internal conflicts. These differences create an outwardly conflict that may destroy personal relationships. Such differences arise when people focus on only one aspect or dimension of life instead of creating a holistic picture of life's reality. The external and internal conflicts lead to such differences and bring constant suffering. The male antagonists symbol ize tension and cruelty which are all part of life that tend to crush people emotionally and physically.